One of the trainings in our offer that attracts the most participants is the one entitled "Negotiation and Persuasion" (a sales course, in addition to Telesales & Customer Service, B2B/B2C techniques, consultative selling and Customer Care). Of course, the "magnet" is the second word, a term that has fascinated since its appearance, but is not yet fully understood by everyone. By reading this article, you will learn more about a real "weapon" that you can use to achieve the results you want, both professionally and personally.

First of all, it should be noted that persuasion is by no means a negative thing, as many might consider, most likely associating it with manipulation. In fact, its definition in the DEX reads as follows: "The action, gift or power of persuading someone to believe, think or do a certain thing". In other words, its stated purpose is to attract as many people to your side as possible by presenting your arguments, ideas or concepts in an irresistible way, both literally and figuratively.

Without further introduction, here, in brief, are some of the most effective persuasion techniques, through which you can prepare the ground for your next move in life or career, in the direction you want, aiming to have as many people who share your values:

1. Temporal distortion. First of all, you can construct your discourse as if what you want from your interlocutor has already happened (you have already obtained that benefit). On a psychological level, such an approach is hard to combat, especially if you associate a happy outcome for you with satisfaction on both sides;

2. Principle of reciprocity. People have a subliminal tendency to repay a debt as soon as they receive a favour. Therefore, one of the best strategies is to give them something they need, then ask them for something that is useful to you. Another tactic is to demand something else, much bigger and more difficult to accept, and then to take the initial proposal (the one you actually want) out of the hat;

3. Commitment and concordance. This "artifice" involves taking the opposite route to the last method described. Specifically, you will find that if you make two or three seemingly insignificant requests (along the same lines as your ultimate goal), and the person in front of you approves them, it will be much easier for them to say YES to the last one (the one that really matters);

4. Attribution principle. One of the most advantageous persuasion techniques that superiors use in relation to their employees is to put positive labels on them. For example, if you call a subordinate "hard-working and competent", you will find (whether surprisingly or not) that he will quickly get into his role, and his productivity may increase even more.

If we have... persuaded you to learn more about this subtle "science", useful on all levels, we are waiting for you at the dedicated training, where you will learn what negotiation style to adopt, how to adapt your nonverbal language and how to prepare for all possible scenarios. Good luck!